The Redbubble cases light a path for fashion brands and their counsel, guiding them toward ways to allege liability when online marketplaces offer third-party trademark infringing merchandise.
Amazon continues to experiment with IP policing solutions that can be used to protect both established and nascent brands that sell on its site.
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Every time we choose convenience over careful consideration of a purchase is another increased opportunity for us to unwittingly buy an infringing product.